Why is that I wonder? When I look at cars, I am concerned about the history, the performance, the safety, the name behind the car. When she looks at a car she decides to buy based on how the rear of the car looks.....Everything else goes out the window.....all that matters is how cute it looks. I want to get her a new Acura....she likes the Mazda because of the Mazda emblem.....why is that? No matter how convincing my arguement that the Acura is more reliable with a better resale value...none of it matters....the Mazda's emblem is cuter...and that's what she wants....Please help me understand this.

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