you don't love them anymore? without hurting their feelings
sounding harsh or feeling guilty afterwards......

senario: you care for this person you had a long standing
history with them, you loved them at one point, but you
are not feeling them like that anymore to the point where
you're no longer in love with them....However, the person
is head over heels in love with you still and wants to be with you
and constantly tells it to you this.....

How do you deal with this type of situation?